Hojo Studios helped Florida Secure Self Storage modernize its brand, improve its website, launch multi-channel marketing, increase website traffic by over 50%, grow Google Business Profile calls by 140%, reduce vacancies by 34%, add 105 occupied units, and raise monthly income by 7.86% in less than one year.
Hojo Studios helped Florida Secure Self Storage modernize its brand, improve its website, launch multi-channel marketing, increase website traffic by over 50%, grow Google Business Profile calls by 140%, reduce vacancies by 34%, add 105 occupied units, and raise monthly income by 7.86% in less than one year.
Florida Secure Self Storage had a strong local service offering, but its brand and digital presence needed improvement.
The business needed a more modern and professional identity that would build trust both online and in person. The existing website also needed to be improved so it could perform better in search, answer customer questions more clearly, and guide visitors toward calling or renting a unit.
Before the campaign, the company’s Google Business Profile was receiving approximately 150 views per month and generating around 25 calls per month. The facility also had 309 unoccupied units out of 1,484 total units, resulting in an occupancy rate of approximately 79.18%.
Hojo Studios developed a full rebranding and digital marketing strategy focused on three core priorities: modernizing the brand, improving local visibility, and increasing customer action.
Every successful marketing campaign begins with a clear strategy. Before launching any creative or marketing initiatives, Hojo Studios worked closely with the Florida Secure Self Storage team to evaluate the company's brand, competitive landscape, customer journey, and growth opportunities. Together, we developed a comprehensive marketing strategy that established clear goals, identified priority initiatives, and created a roadmap for the next 12 months. This strategic foundation ensured that every investment—from branding and website improvements to Google Ads, email marketing, and social media—worked together toward the shared objective of increasing visibility, occupancy, and revenue.
The project began with a complete visual refresh for Florida Secure Self Storage. Hojo Studios created a new modern logo and helped update the company’s physical and digital brand presence. This included refreshed signage, branded apparel, and a more consistent visual identity across customer touchpoints. The goal was to make the business look more professional, trustworthy, recognizable, and competitive in the local self storage market.
Hojo Studios improved the existing website using both SEO and AEO best practices. SEO helped the website become more visible in traditional search results, while AEO helped structure content around common customer questions, local search intent, and answer-based discovery. Website improvements focused on: Clearer messaging, Stronger local keyword targeting, Improved page structure, Better service explanations, More helpful customer-focused content, Stronger calls to action, A smoother path from website visitor to, customer inquiry. The goal was not only to increase traffic, but to make sure the website could convert more visitors into calls and potential renters.
To generate immediate leads while the organic marketing strategy gained momentum, we launched targeted Google Ads campaigns focused on high-intent local searches. Our strategy included: Search campaign development, Local keyword targeting, Conversion tracking, Ongoing bid and budget optimization, Landing page improvements, Monthly performance optimization. The campaigns consistently placed Florida Secure Self Storage in front of customers actively searching for storage units in their service area, contributing to a significant increase in phone calls and qualified leads.
To build brand awareness and strengthen community engagement, we launched a consistent social media marketing strategy that also included a Google Business profile. Our work included: Creating new business profiles, Branded graphics, Educational content, Promotional campaigns, Customer-focused posts, Community engagement, Consistent monthly content publishing. This established a professional online presence that reinforced the company's credibility and complemented its paid and organic marketing efforts.
We implemented an email marketing strategy to strengthen customer communication and create additional opportunities for occupancy growth. Campaigns included: Promotional offers, Customer newsletters, Seasonal storage reminders, Lead nurturing, Customer retention communications. Email marketing helped keep Florida Secure Self Storage top-of-mind while encouraging both new rentals and long-term customer retention.
If your business needs experienced marketing leadership, clearer direction, or a team that can help you execute, Fractional CMO services may be the right fit.
Let’s talk about where your business is today, where you want to go, and how the right marketing strategy can help you get there.
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